Why every Architect should have an online Architecture Portfolio

Every Architect should have an online Portfolio. Let’s uncover why and what is in it for you!

At whatever professional stage you are right now in your career you should definitely be present online with your own online Architecture Portfolio. Showing who you are and what you have to offer is crucial in a digitalized world. Besides, it has never been easier and cheaper to set up your own website.


Unlock the benefits

It is time to unlock all the obvious and the more surprising benefits that can result from sharing your work and thoughts with the world. Being present online can become a major asset for your career and in a “google driven generation” it becomes an indispensable part of the creative craft.


What’s in it for you?

1. Never been easier = No coding required

2. Huge impact on Networking

3. Establish and grow your reputation

4. Stand out from the crowd

5. Understand the dynamics of the web

6. BONUS: Grow your skill set for the future of Work

7. Summary


1. Online Architecture Portfolio No coding 

First, you don’t need to know anything about coding and more important you don’t need to pay much money to come up with a good design that matches your expectations.

Whether you are a student who is looking for an internship at a renown firm, or an entry job position after graduation. Or whether you are a young aspiring architect who is about to open his own practice, either way, you need to be present online to showcase your work. Certainly, in both cases, there is only little budget to start and that is where WordPress comes into play.

Creating your personal online architecture portfolio has never been easier in history and at the same time, the benefits are more priceless than ever.


2. Huge impact on Networking

Everybody has a smartphone these days and everybody is connected to the internet 24/7 out of pocket.

Sharing the link to your portfolio during an in-person conversation is a pleasant and beneficial way to network since you don’t carry your CV with you all the time. You can easily set up a small business card with the link to your portfolio. You can even write it down on a napkin after lunch. Having an online architecture Portfolio up and running opens up many smart and convenient ways to drive people to your site.


The Benefits for Networking

By giving people the opportunity to check your online portfolio whenever they want, you are able to take advantage of the pleasant atmosphere during a networking event outside the office. The next day, you might be one e-mail out of 50 in a crowded inbox.

Being able to give people a first impression about what you do, might help with your next job application or you might be requested directly by someone through your website.

Having a well-crafted website is a basic requirement for every architecture firm, but also as a student or an employee, you should consider to set up, at least a simple online portfolio with a few words about yourself and a collection of projects.

If you aren’t visible online, you aren’t existing. Start early, grow your portfolio and take advantage of today’s interconnectedness.


Craft with care

Make sure to craft your online architecture portfolio with care! People will immediately get a feeling for who you are and what you stand for, by browsing through your site and your projects. As often in life, the details matter. What people really perceive, is oftentimes written between the lines. For that reason alone, you should craft your digital appearance with care.


Use a simple domain

Keep your domain name short and simple. That allows you to share your domain easily in every situation. At the same time, it increases the chances that people will remember the path to your site.

A very common Domain that is oftentimes used by creatives, is the „.me“ Domain. Using this simple and timeless domain „www.yourname.me“ or the classic „www.yourname.com“ is an easy way to start without spending hours thinking about a fancy web domain that might look stupid a few months later. Keep it simple and short to be ready to share your site at any given time without any confusion.

If you like to learn more about how to find the right domain name for your Portfolio, you might want to check out the comprehensive guide with 6 easy to follow steps and lots of helpful information to create your individual architecture online portfolio.


3. Establish and grow your reputation

The potential for establishing and growing your reputation without any in-person interaction might be the strongest benefit of having a carefully crafted architecture online portfolio.


People will inevitably “google” you

Every time you get in touch with people on a professional level, they will potentially google your name afterward. Having a nice portfolio can be impressive and is 100% worthwhile. Though, be aware that you can communicate a lot „between the lines“ through the design and content of your site. That can happen intentionally or unintentionally. However, people will get a feeling of you as a person and your approach to work. If that feeling is convincing, it can do a lot for your reputation.

When I applied for a job in New York, it was definitely supportive to be able to add a link to my application and to give them the chance to access my portfolio from every device. Maybe even from home. Since job applications usually don’t fit into a busy workday of an architecture firm, being able to check your work into a more pleasant surrounding can boost your chances.

An online portfolio extends the boundaries of a printed brochure or a pdf-file and allows everybody to discover your work whenever, wherever and from any device. Furthermore, it shows your individual commitment and you can use your web portfolio to be ahead of others regarding the competition on the job market.


“Give people a reason to feel confident about working with you!”


Building trust upfront

There is no better way to build trust upfront without never ever seeing each other, than showing people a convincing website that generates a good feeling deep inside.

The way you present yourself and your projects, the way you write and the content you publish, all that builds up a larger picture around your person and your skillset.

If you are able to share a link to your portfolio and then meet the other person a couple of days later – he or she will most likely arrive with a pre-generated picture of you. If done correctly, that creates valuable trust upfront and builds up an initial foundation to an otherwise stranger. The trust that was built up front will most likely better the outcome of your meeting.

Your online architecture portfolio is a precious tool in an interconnected world. Not having one will leave a lot of career potential unexploited. Google is always just a few clicks away. Craft your portfolio today and give people a reason to feel confident about working with you.


Share your work & ideas

The concept of sharing ideas with the world might be an underrated asset because the benefits aren’t obvious to most people.

However, sharing content through your website will most likely increase awareness for yourself or your firm and might raise your reputation in a significant way. As a result, people might turn from interested visitors, into raving fans and ultimately into multipliers for your reputation.

During all phases of your architecture career, you are heavily creating projects, concepts, graphics, drawings, writings … The bottom line is, that you are investing an enormous amount of energy into the creative process. Why should all that end up in the drawer when it can be shared online and leverage your career in an almost magical way?

Check out the most innovative best Architecture Websites of 2018 and get a glimpse of how the most renown firms share their work.


4. Stand out from the crowd

In any way, having a convincing architecture online portfolio will help you to stand out in all phases of your career. Maybe it is the trust you are able to build upfront or the competitive edge you are able to gain, compared to other people within your profession.

Start early and stand out. Leverage the web and connect with the world.


5. Understand the dynamics of the web

The web is an almost magical place. If you understand the dynamics you can use it to your advantage.


The Evolution of Technology

Years ago, you would have had to hire a web developer and you would have to spend a significant amount of money to get yourself a decent website. That website was then hard to maintain and hard to keep up to date because it required a significant amount of knowledge about coding. Since the web evolved, a lot of things that have been very complex before, are now easily and cheaply accessible for everyone.

Nowadays, you don’t need an understanding of coding to create your own website and you can maintain your site and create content from any device easily without any coding required. Everything you need can be done smoothly with WordPress.


Expand your level of competence

Besides, building up your skill set around WordPress can be beneficial anyway. Since the world will become much more digital, connected and technical, also Architects and Creatives need to adapt and expand their level of competence into these adjacent fields of digitalization. Being equipped with some solid experiences might accelerate your growth and your understanding of a bigger picture and in that way, to stay on the cutting edge in a fast-changing world.

Creating your individual online architecture portfolio shows your overall engagement and your willingness to learn and grow. It enhances your understanding of the web and that might pay off in the future.


6. BONUS: Grow your skill set for the future of Work

If you are still asking yourself, “why should I throw myself into it and start creating an online architecture portfolio”, which is probably not your main profession and expertise, here are some related ideas that might fuel the fire:

Recently, I’ve been thinking a lot about the future of work. Personally, from my point of view, there will be two things that will determine your success in the future besides your professional orientation:


1. Curiosity:

Living with a strong curiosity towards life, your profession and adjacent fields of that profession. Being able to learn and grow by navigating through endless streams of information. Develop the ability to dig deep and fast into a topic and filter information in a productive way. Sort out whats good, apply it, and move on.


2. Big picture thinking:

Being able to understand the world outside the scope of your profession. Having the ability to step back and connect the dots. Seeing things from a larger perspective and that ultimately requires to learn and grow continuously. Again and again.


Throw yourself into it and create your online architecture Portfolio.


Creating your individual online portfolio will definitely be worthwhile and unlock all the mentioned benefits of being part of the web. Besides, it proves that you are curious and that you are looking for a bigger picture and above the boundaries of your original profession.

In case you might not know where to start and need some help and advice on the way, check out the Guide on how to create your architecture online portfolio and start growing your skillset today.


7. Summary

In a digitalized world, it is crucial to be present online. Especially for people who are creating visual and physical products. People will inevitable google you. Having a nicely crafted online architecture portfolio can really build a huge amount of trust upfront. It doesn’t matter if you are a student, employed, or self-employed. Your online portfolio is a digital source of reputation that everyone can access within seconds. On top, you can create a relationship without having an in-person conversation, only by giving people insights into your work and life. Here is the advice: Start early, keep growing. Show your work and spread ideas. If you want to grow yourself and your career faster than others, create your own online architecture portfolio.



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